The Sales Development Representative (SDR) performs a critical role in generating new business opportunities and driving revenue growth by identifying and engaging with potential clients. This role requires a blend of proactive outreach, lead qualification, and relationship-building to support the sales team in closing deals and expanding our customer base.
Responsibilities:
- Lead Generation & Prospecting:
- Identify and prospect potential clients in the SMB (Small-Medium Business) and enterprise space who may benefit from our MSP offerings.
- Utilize a variety of tools such as cold calling, email campaigns, social media outreach (LinkedIn, etc.), and networking to generate new business opportunities.
- Qualification of Leads:
- Engage with prospects to understand their business needs and challenges related to IT infrastructure, network management, cloud services, cybersecurity, and data backup.
- Qualify leads based on specific criteria to ensure they align with our target market.
- Appointment Setting:
- Schedule meetings between qualified leads and Account Executives.
- Ensure that prospects are adequately prepared for meetings by providing them with relevant information about our services and solutions.
- CRM Management:
- Maintain accurate and up-to-date records in our CRM system for all leads, activities, and interactions.
- Track progress and report on key performance metrics (e.g., calls made, emails sent, meetings booked).
- Collaborative Sales Support:
- Work closely with the sales team and senior leadership to develop targeted outreach strategies and stay informed on the latest product offerings and industry trends.
- Provide support to the sales team with insights gathered from prospects to help close deals.
- Nurturing Relationships:
- Build and maintain relationships with potential clients, helping to foster trust and credibility with MSP offerings.
- Engage in follow-up communication as needed to keep leads warm and advance them through the sales funnel.
- Product Knowledge:
- Develop a deep understanding of the TSR service offerings, including IT consulting, network management, cloud services, disaster recovery, cybersecurity, and other managed services.
- Be able to effectively communicate the value of these services to potential clients.
- Continuous Learning & Development:
- Participate in ongoing training and professional development programs to enhance sales skills, product knowledge, and understanding of industry trends.
Qualifications & Skills:
- Proven Experience: 1-2 years of experience in sales development, lead generation, or a similar role, ideally in the technology, IT services, or MSP industry.
- Strong Communication Skills: Excellent verbal and written communication skills. Ability to effectively engage and build rapport with decision-makers, including IT professionals, business owners, and C-level executives.
- Goal-Oriented: Motivated by sales targets and KPIs. Ability to prioritize tasks and manage time effectively to meet deadlines and achieve lead-generation goals.
- Tech-Savvy: Comfortable with using sales tools such as CRM software, lead generation tools, and Microsoft Office Suite. Familiarity with MSP services (network monitoring, cloud solutions, cybersecurity, etc.) is a plus.
- Problem-Solving Abilities: Strong analytical skills to assess prospects’ needs and determine the best solution to offer.
- Team Player: Ability to work collaboratively within a team environment while also being self-driven to achieve individual goals.
- Adaptability: Ability to adapt to changing priorities and client needs, as well as a rapidly evolving IT landscape.
Education:
- Bachelor's degree in Business, Marketing, Information Technology, or a related field is preferred but not required.
Additional Information:
- Compensation: Competitive salary + performance-based commission structure.
- Work Environment: Hybrid office environment.
