1. Keep it simple
The golden rule of mobile website content is "less is more". Cut out unnecessary images, or give visitors the option of whether to view them.

2. Cut down clicks
Provide information that is easily reachable without the need for excessive clicks or typing.

3. Hone the homepage
Consider what features customers find most important to the mobile experience and highlight them on the homepage.

4. Be finger-friendly
Touch screens are becoming more widespread. Users will be using their fingers to navigate. Make sure content and links are large and clear to make navigating the site hassle-free.

5. Test
What looks great on one device may be a complete turn-off on another, so test mobile websites on as many platforms as possible.