Increase your success rate with a mobile website versus mobile apps: I am going to say this again and again and again…if your mobile app doesn’t give me a reason to frequently engage with you and loses its charm after that free download, yeah chances are your ROI from a mobile app will hit a glass ceiling pretty quickly. On the other hand if you have a steady web traffic, by extending your content to the smart phone or any mobile device, you have now increased your reach and also tapping into new unique visitors who might be searching for your product or service on the iPad, iPhone or Android versus the desktop. According to a recent survey from Adobe, “Mobile websites are the predominant presence of businesses in the mobile channel, accounting for the bulk of their mobile traffic and surpassing the traffic generated by downloadable mobile applications. More than 80% of the respondents said they were planning or have already deployed a mobile commerce website versus 8% with a downloadable application-only strategy.”