Internet Marketing News


In Defense of Links, Part One: Nick Carr, hypertext and delinkification
Original Title:' "In Defense of Links, Part One: Nick Carr, hypertext and delinkification"By Scott Rosenberg - co-founder of Salon


In Defense of Links, Part Two: Money changes everything
Part two of this three part series focuses on corporate links.  ..."These are links placed on pages because they provide some tangible business value to the linker: they cookie a user for an affiliate program, or boost a target page’s Google rank, or aim to increase a site’s “stickiness” by getting the reader to click through to another page."


In Defense of Links, part three: In links we trust
As SEO's we view links as a form of digital currency, that can be bought, sold, bartered, or gained through attention manipulation. However for the rest of internet this isn't always the case. Scott Rosenberg makes the argument that for many people links are the updated modern version of footnotes, where an author can provide reference or back up material to support their article.


Is Google Legally Liable For Defamatory Reviews In Google Maps Business Listings?
If they aren't now, they certainly should be held accountable given the vast majority of the market they control. And the amount of damage this can do to individual and businesses.


10 Lessons I’ve Learned from My SEO Career
A must-read for every SEO out there - great insight by an excited SEO pro.